Data Management

MRG Data was created to simplify the sale and purchase of data. We seek clients that host or manage data rich assets, exchanges, first party data publishers that monetize MD5 hash and behavioral segmentation data for marketing systems.

 

Merchant Resource Group represents a variety of data companies with a concentration in e-mail and mobile identity. MRG Data has been successful with securely monetizing data for companies ranging from Fortune 500 companies with a goal of monetizing data, to smaller, untapped data-rich companies looking to find a new and exciting income source to fuel growth.

 

Our priority when it comes to data, is security and privacy protection first, and revenue growth second. Always keeping our partner’s best interest in mind. In order to generate new customers for marketers and gain revenue for publishers, customer identity resolution is key for email marketers in order to make informed business decisions and gain valuable insights into customer behavior and trends.

 

Leverage your data assets with the help of our skilled team at Merchant Resource Group to do what you do best while making the most of what you have, day in and day out.

 

Data Monetization

We develop applications and use cases that create new or expanded revenue streams for our data owners.  These use cases consider privacy laws, contractual limitations, business model restrictions, and best information industry practices.

Data Sourcing

We evaluate an organization’s existing data asset(s) and methodologies. We then identify data driven use cases that transform decisioning systems or provide true insights as opposed to modeled information. We then source this new data from our big data marketplace, assist in the evaluation of these data sources and help integrate them with client systems once proven.

Data All Together

We develop applications and use cases that create new or expanded revenue streams for our data owners.  These use cases consider privacy laws, contractual limitations, business model restrictions, and best information industry practices.