Changing How Merchants Run Ads & eCommerce
We build and back the technology that turns anonymous web traffic into identifiable, attributable, privacy-compliant revenue. Without extra ad spend.
The Mission
The Mission
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About MRG
Commerce
infrastructure, built
over 25 years of
execution.
Merchant Resource Group is the parent company and operational
partner behind the consent-to-commerce suite. We are not an
advisory firm. We build, fund, and operate the companies and
technologies in our portfolio — from the ground up.
Founded in 1998 with the co-founding of Cardservice
International, one of the first secure payment gateways in the
industry, MRG has spent more than two decades inside the most
critical layers of digital commerce. Payments, identity, data, and
attribution. We have built companies, taken them to exit, and
deployed those learnings into the next generation of tools.
Today that experience is focused on a single mission: building the
privacy-first stack that modern e-commerce brands need to grow
without compromising their data or their customers' trust.
25+
Years operating in payments and digital commerce
50K+
Merchant accounts sold across our platform history
4
Active products in the consent-to commerce stack today
$1B+
In small business capital deployed through portfolio companies
Veteran-owned. Stateside-operated. Seed capital for every product in
our portfolio comes from the same business that started it all in 1998.
Products
The Stack That Lets You Own Your Audience
Four products. Each one solves a distinct gap in how modern e-commerce brands collect data, attribute spend, and reach customers. They work independently, and they work better together.
ConsentWave
Persistent
Command Precision
IntentWave
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+$180.00 recovered conversion
Command Precision
+200% ad targeting accuracy
IntentWave
+$180.00 recovered conversion
Command Precision
+200% ad targeting accuracy
IntentWave
PRODUCT SUITE
Change your perspective on what's possible in digital marketing.
Identify website visitors
Turn anonymous visitors into known buyers.
Most of your best prospects visit your site and leave without a trace. IntentWave's visitor identification technology reveals who they are - name, company, contact info - so you can reach them before your competitors even know they existed.
More About IntentWave
Built-In Legal Protection
Consent-first approach safeguards you from compliance risks.
Simple, Seamless Setup
Drop in one line of code and start building audiences the same day.
Unlock Untapped Audiences
Identify and retarget visitors that other platforms can’t
Retargeting
Retarget visitors through expert channels.
Once IntentWave identifies your prospects, push them into high-converting retargeting funnels - ranging from ad platforms, to email platforms, to 1000+ CRMs. Turn your website into a marketing engine.
More About IntentWave
OUR MISSION
Everything behind the buy button. Done right.
Privacy regulations are not going away. Third-party cookies are disappearing. Ad platforms are becoming black boxes. And brands are being asked to do more with less signal every year. MRG exists to solve that — not by working around privacy, but by building directly on top of it.
Step 1
Captures explicit permission the moment a visitor arrives. Compliant banners, auto-updating policies, zero manual maintenance.
Step 2
Builds the identity graph from that permissioned data. Cross-device, deterministic, and privacy-backed from the start.
Step 3
Uses that graph to identify visitors and push contacts directly into your CRM and follow-up sequences the same day.
Step 4
Feeds enriched, identified audiences back into ad platforms, closing the attribution loop and improving ROAS across every channel.
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See our history of partnership successes
Early Lessons from Microsoft Sales
MRG led national sales for Microsoft’s hyperlocal Sidewalk project - beating revenue targets but learning how early the market was for local content at scale.
MRG led national sales for Microsoft’s hyperlocal Sidewalk project - beating revenue targets but learning how early the market was for local content at scale.
Built a Zero-Capex Payments Engine
MRG wired payments into Endurance’s hosting funnel by partnering with iPayment on a zero-capex model - directly generating $10M+ in high-margin EBITDA ahead of its IPO.
MRG wired payments into Endurance’s hosting funnel by partnering with iPayment on a zero-capex model - directly generating $10M+ in high-margin EBITDA ahead of its IPO.
MRG Turned a Channel Liability Into a $850M Valuation Lift
MRG rebuilt TransFirst’s weak e-commerce distribution by securing top-tier partnerships and activating real merchant volume - directly contributing to the $2.35B TSYS acquisition.
MRG rebuilt TransFirst’s weak e-commerce distribution by securing top-tier partnerships and activating real merchant volume - directly contributing to the $2.35B TSYS acquisition.
MRG Turned a Legacy Check Printer Into a Payments & Data Growth Story
MRG unlocked Deluxe’s rigid print-era P&L by reframing fixed costs into digital growth levers - directly fueling its $960M payments acquisition and pivot into data monetization.
MRG unlocked Deluxe’s rigid print-era P&L by reframing fixed costs into digital growth levers - directly fueling its $960M payments acquisition and pivot into data monetization.
MRG Launched Staples’ First Payments Program
MRG built and deployed Staples Merchant Services across 1,500 stores — overcoming partner conflict and hardware hurdles to prove big-box retailers could sell payments.
MRG built and deployed Staples Merchant Services across 1,500 stores — overcoming partner conflict and hardware hurdles to prove big-box retailers could sell payments.
ENTERPRISE PARTNERSHIPS
Deluxe Corporation
Endurance International
Microsoft
Goldman Sachs
WorldPay
TSYS
Mercedes-Benz
We are more than advisory. We are the operators of revenue growth in recurring payments. Our mission is simple: to be everything behind the buy button™—from the technologies that power e-commerce to the execution that ensures strategic alliances deliver on their promise.
We are more than advisory. We are the operators of revenue growth in recurring payments. Our mission is simple: to be everything behind the buy button™—from the technologies that power e-commerce to the execution that ensures strategic alliances deliver on their promise.
We are more than advisory. We are the operators of revenue growth in recurring payments. Our mission is simple: to be everything behind the buy button™—from the technologies that power e-commerce to the execution that ensures strategic alliances deliver on their promise.
"
This mindset comes from my roots in the U.S. Navy: discipline, commitment, and integrity in every mission. At MRG, that means veteran-owned, stateside-operated, and relentlessly dedicated to merchant success.
Peter Damato
Founder, Merchant Resource Group
Our Partnerships
Our Partnerships
Merchant Resource Group is building the consent-to-commerce stack for modern e-commerce. We’ve aligned IntentWave (attribution + identity), ConsentWave (explicit permission management), Persistent.id (deterministic data graph), and AcceptSafe—a payments orchestration platform that unifies risk, compliance, and checkout—into one symbiotic, privacy-first system. The goal is simple: help high-growth brands of any size turn attention into attributable revenue while staying safely ahead of evolving privacy laws. The vision is bold; our posture is humble—disciplined, modular, and resolute about delivering measurable gains, one integrated layer at a time.
Merchant Resource Group is building the consent-to-commerce stack for modern e-commerce. We’ve aligned IntentWave (attribution + identity), ConsentWave (explicit permission management), Persistent.id (deterministic data graph), and AcceptSafe—a payments orchestration platform that unifies risk, compliance, and checkout—into one symbiotic, privacy-first system. The goal is simple: help high-growth brands of any size turn attention into attributable revenue while staying safely ahead of evolving privacy laws. The vision is bold; our posture is humble—disciplined, modular, and resolute about delivering measurable gains, one integrated layer at a time.
BRINGING BUSINESSES TOGETHER
We are… everything behind the buy button™
We are… everything behind the buy button™
For more than 25 years, from pioneering the first secure payment gateway at Cardservice International to powering the technologies behind PersistentID, IntentWave, Convesio, Klickly.com, and beyond, we’ve been building the backbone of online commerce.
Unlike firms that stop at the idea, we specialize in execution—turning alliances into measurable revenue.
For more than 25 years, from pioneering the first secure payment gateway at Cardservice International to powering the technologies behind PersistentID, IntentWave, Convesio, Klickly.com, and beyond, we’ve been building the backbone of online commerce.
Unlike firms that stop at the idea, we specialize in execution—turning alliances into measurable revenue.
Venture Investments and Founded Companies
TRUSTED BY THE BIGGEST NAMES IN E-COMMERCE
We move with speed, precision, and discipline.
We move with speed, precision, and discipline.
We move with speed, precision, and discipline.
Chosen by countless founders and startups to accelerate their growth and success.
Chosen by countless founders and startups to accelerate their growth and success.
Contacts
We activate the right networks to move deals from contract to cash with minimal delay.
Contracts
We know the terms, the leverage points, and the structures that expedite negotiation and protect execution.
Playbook
We run a tested, operational framework that aligns sales, marketing, and leadership into one coordinated force.
Milestones
We establish clear, achievable objectives, then drive relentlessly until they are surpassed.
Reporting
We deliver progress with clarity, giving leadership line of sight to the P&L impact in real time.
Enablement
We equip internal teams to sustain and scale growth long after our engagement.